The best part of baking is sharing: recipes, tips, a slice of pie or cake. So it’s no surprise that baking blogs—in which amateur and professional bakers share their stories with the rest of the world—attract hundreds of thousands of readers. Or that every day new baking blogs appear on the Internet.
If you’re not quite sure what we’re talking about, here’s an overview. A blog, or weblog, is an online journal written by one or more authors. Blogging tools such as Typepad, Blogger, and Wordpress make getting started easy and inexpensive (or free!), even for people with zero programming experience. If you’re on the shy side, one program, Vox, lets you limit your readership to people you know. The vast majority of bloggers blog as a labor of love, but some accept advertising or sell books through their blogs: for example, see cookbook author Dorie Greenspan’s blog.
Sound appetizing? We thought so, too—especially after we chatted with eight talented, successful baking bloggers from around the country. Not only did they generously share their stories, they even gave us some of their favorite recipes!
